From an announcement on Amazon's press release pages:
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Aaaah, now I know.
Actual results may differ significantly from management's expectations.
So basically, they can say almost anything, in a very-convincing manner, and call it a misplaced/unfulfilled expectation?
These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.
I.e., don't come snivelling to us, if you lost money, betting on Amazon's stock value.
If you want to have more fun, you can read an article (? justified nudging) or google (scholar) search for "nudging" (in marketing). Nice stuff.